Intellectual property is one of the most dynamic and fast changing areas of legal practice, and it also encompasses the rapidly paced world of branding and marketing. As the brand experts respond to ever-changing consumer tastes, new ways of communicating are constantly tested and often take wing in surprising directions.
Whether you are in-house in a corporation managing a large portfolio of trademarks and other intellectual property, or a legal advisor responding to your client's IP needs, you cannot remain static. The best communication tools today may be outdated tomorrow.
Here on this blog we will explore changes in the IP world and seek the latest trends and tools to manage your brands - and your own business.
Join the conversation.