Reasons for lawyers to blog, in no particular order:
1.Attract new clients: yes, occasionally a potential new client will find you via a blog post. This may be rare, but will happen, especially if you become somewhat if an expert or go-to authority for your particular niche.
2. Become a recognised expert - if you become the person who is always commenting, early and often, about trending topics in your field, then you acquire a valuable reputation.
3. Bring your expertise to the attention of media, get approached for comments, get quoted.
4. Raise your ranking in the search engines. This involves understand the best use of keywords and SEO (search engine optimisation), but it also needs regular blogging with lots of fresh new content. It’s value? You’re found first (or at least sooner) in searches, and searches are the new Yellow Pages, folks.
5. Drive more traffic to your web site, where you keep the more in-depth stuff that will give a full picture to prospective clients or media people.
6. Be in the ballgame with IT clients, sophisticated corporates and social media-savvy clients, who are probably all blogging themselves.
7. Brand awareness - have people heard of you? Like publishing an authoritative book, a good blog will bring you to the attention of your peers, the media and potential clients.
8. Provide a resource for your existing clients and your general audience. Your blog posts can become an archive of valuable, easy to access advice. Posts with more depth and longevity can be kept in a ‘vault’ on your website for easy searching by topic.
9. Don’t just tell people you’re an expert - show them.
10. The discipline of keeping up to date and writing fluently about your interests in your field is remarkably good for you!